Why we began
From a kitchen idea to a growing Ethiopian brand.
Konjo Foods began with a simple question: why should consumers have to choose between familiar Ethiopian flavor and convenient, professionally packaged food? The idea took shape during the founders’ Jasiri entrepreneurship journey in Kigali and grew into a food-processing company in Addis Ababa.
We started with chili-based condiments because they are part of everyday eating—small additions that can completely change a meal. Our ambition is to build a trusted food company that carries Ethiopian flavor from local farms and kitchens to tables around the world.